Leisure & Hospitality

Brewers Fayre

The Client
Brewers Fayre is a chain of around 130 licensed pub restaurants in the United Kingdom located from Elgin to Hayle, and owned by Whitbread. They are known for serving traditional British pub food and providing popular menus and play areas for children.

The Challenge
Brewers Fayre wanted a complete re-brand of their outdated ‘Fun Factories’ into new ‘Beano Play’ areas complete with large scale graphics featuring Beano character, Dennis the Menace. The re-brand was to be completed within 11 weeks, requiring tight co-ordination of site surveys, print requirements and subsequent installation.

The Solution
Dominion provided complete on-site support, noting specifications and problem-solving at each Brewers Fayre venue. As a result, we were able to print and install Beano graphics and wallpaper in every single venue, each with its own idiosyncratic requirements, within the critical 11 week deadline and within budget. Dominion also provided post-installation support as and when required.

The Impact
Brewers Fayre outlets now have the full, fun, Dennis the Menace branding they envisaged, including double-sided images at windows to appeal to both existing customers and passers-by. As a result, Brewers Fayre increased its footfall by 35% and pre-tax sales by 30%, and Dominion continue to be one of Whitbread’s approved suppliers.