8 Crazy But Awesome Outdoor Event Signage Ideas
The signage at your event can be the difference between being remembered by your visitors or just blending in with the rest of the events they’ll go to. But, how can you ensure that your outdoor event signage will definitely get noticed? Well, here are eight wacky but amazing ideas that you could try.
Free-Standing Oversized Signs
What better way to make a statement than with a building wrap? Buildings can look pretty plain and not really have much impact on a potential event-goer. But, if they’re wrapped in eye-catching colours and branding, it’s going to make them a world more enticing, isn’t it?
Look at Arsenal’s Emirates Stadium, for example.
The impressive structure is enhanced by a quality building wrap that showcases some of their crop of talent and is a celebration of the club in general. It gives the building a sense of belonging to the football club and is something for the fans and club to be proud of. A sight to behold and admired by even the biggest Tottenham fan.
You want to make an impact from as soon as your visitors set foot near your event. And what better way to give them a warm welcome than an inviting and warm entrance sign?
Not only does this leave a good first impression on your visitors and creates a buzz around your event but it also helps them identify where the event actually is. Like the example below, you know exactly where the entrance to the event is with the grand signage and striking colours.
Banners are a great way of providing your guests with directions.
For example, at festivals and other events, they make it easy to see where the queues for the bars and eateries are. Just make sure they’re big enough for large crowds to read them from a fair distance away. They should be on-brand with the colours that you’ve advertised and associated with your event so that everything is consistent.
The banner below is an example of a Dominion Print job in which we produced festive large format display banners for a Christmas exhibition.
Advertising hoardings are usually seen at live sporting events.
For example, they surround the pitch at both football and cricket games and are a good way to raise awareness for your brand. Not only will they be in view at all times, but if you have any coverage of your event, they’ll sneak into the photographs too which can promote your brand and boost awareness.
The hoarding below is a Dominion Print job that helped the client create a beautiful landscape in their stunning garden. The hoarding helped with zoning and resulted in one very happy customer.
With the majority of people expecting large flags, banners and other signage to be up on walls or high up in the sky, floor graphics are a great way of stepping outside the box.
Footprints and arrows are a great way to direct your visitors around your event. You can combine directions with attractive brand promotion material too. So, your visitors will always associate jazzy, forward-thinking marketing with your business due to the footprints on the ground.
A-boards are a simple way to grab somebody’s attention when they walk past. Even though you don’t have a lot of room to promote your message, they’re a great way of getting across a quick, snappy slogan.
One thing that’s great about A-boards is that you can dot them around the more popular areas of your event so that your visitors don’t go home without being reminded of the key takeaways of the event.
The perfect photo opportunity. Attendees will love this and will no doubt share it on social media which will increase the reach of your impressions. Whether it’s the event name, sponsors or theme, they’ll stand out and act as a good centrepiece for your event.
Props are your chance to be inventive. They can be anything that you want them to promote your brand. Be creative and think outside of the box to encourage your visitors to take photos and videos with your props. They might then share them on social media, for example, which will boost brand awareness even further.
As long as they’re relevant and make sense, a clever prop will create a lasting impression on your visitors. They show that you’re one step ahead and unafraid to take risks that are a little bit left field.
The prop below provides the perfect photo opportunity for your event to be shared on social media and create a buzz around it.
Nail Your Outdoor Signage: It’s Incredibly Important
Your outdoor signage, whether it’s for an event or a shop front, is what your visitors will base their first impressions on. We know how important first impressions are and how hard they are to overturn should you get off on the wrong foot. You don’t want to be remembered for the wrong reasons nor do you want to cheapen your brand in any way.
Dominion Print are experts in the large format signage game. If you need more than our word, feel free to download our free all-in-one guide below that tells you everything you need to know about outdoor signage.