How Do You Do Scaffolding Wrap Advertising?
Used to hide scaffolding and other construction work, scaffolding wrap advertising is a great way of earning revenue or promoting your brand. Here’s everything you need to know about scaffolding wrap advertising.
Nailing the Design
Deciding on the design of your scaffolding wrap advert is crucial. The very best designs grab the eye and leave a long-lasting impression. They can start a conversation and be seen by people all over the world if they’re shared online.
You can hide the fact you’re doing any work at all…
Or promote an event that’s being held in the building…
Or use your scaffolding as a source of revenue that can be used to promote a brand or product…
Whatever you choose to do, it’s always better to be bold and creative. With an entire building face as your canvas, the possibilities really are endless.
The Perfect Plan
There’s an awful lot to think about when planning an advert of this scale and forgetting even the tiniest detail can have a huge effect. There are a few absolutely crucial things to remember when planning any kind of advertisement.
Knowing exactly how much you have to spend, and how much you think everything will cost can help you to avoid unwanted costs down the line. Think about installation fees, delivery costs and anything else you might have to pay even a small fee for.
Keeping detailed records will make the whole process a lot less complicated and will allow you to account for every penny that’s been spent.
Adverts of any kind are covered by the 2007 Town and Country Planning (Control of Advertisements) Regulations. They need to have consent before they are allowed to be displayed.
Buildings undergoing major structural work which have scaffolding around them need express consent from the local planning authority before you can install adverts. Getting planning permission for signs on buildings isn’t as difficult as you might think. For more information, read our handy blog.
This is a step that many people forget and it’s such a crucial one. Let as many people as possible cast their eyes over your design and any text on the advert. You don’t want to be responsible for a building-sized typo that the whole city can laugh at.
It’s also worth thinking about how your advert will impact the local community. Is it likely to cause any offense? Is it appropriate for its setting?
Find the Right Supplier
The design is perfect and you’ve budgeted the whole project; now it’s time to think about finding the perfect print company to work with. There are hundreds of suppliers to choose from, so it’s important you do some research to find the right one for you. Here are a few things you should keep in mind:
First and foremost, you need to make sure the company is up to the job. Scaffolding wraps are huge and require specialist equipment to create. Check to see if they’ve done work on this scale before and ask to see examples.
The very best companies will have excellent communication skills, offering expert advice and guidance. They should have your best interests at heart and understand exactly what it is you’re trying to achieve.
You might have last-minute changes that need making or tight deadlines to worry about, so you need to know that you can easily get hold of a contact that you can trust.
You should have already budgeted the whole project and have a general idea of how much you have to spend on your scaffolding wrap advertising. An honest and helpful supplier will present different options, not all of which will use all of your budget.
Do they offer an installation service in addition to the print itself? You’ll need to think about how you’ll get your advertisement installed once it’s ready.
Large-scale adverts like this are usually planned months in advance so the company you choose will know exactly when you need the scaffolding wrap for. Slow delivery or unexpected delays can make you miss your deadlines and result in wasted money.
It’s worth checking review websites like TrustPilot to see if the companies you’re considering have more than just a couple negative reviews. Do they have a history of failing to meet deadlines or expectations? They might have worked on a project like yours before, so how did they do?
Need Help Planning Outdoor Signage?
If you’re still unsure how to go about creating a scaffolding wrap advert, or there’s a different kind of outdoor signage project you’re working on, make sure to download our guide. It’s packed with everything you could ever need to know about outdoor signage and advertisements. Until this is ready why not check out our pricing guide by clicking on the button below.