How to Pull Off Projection Mapping for Events
Thanks to projection mapping, creating impressive backdrops and displays are simple with the touch of a button and customisable for any event. No longer restricted to flat surfaces, this large format printing technique turns any common object (from the complex architecture of a room to the sides of buildings and even people) into highly visual displays.
Want to pull it off for your event? Here are some questions you should be asking.
- What Should I Project at My Event?
- How Many Projectors Will I Need for My Venue Space?
- How Can I Make the Most out of My Venue Space?
- Will Projection Mapping Fit Into the Budget for My Event?
- How Else Can I Use Projection Mapping Equipment?
- Can I Do Projection Mapping In-House?
The beauty of projection mapping is that it can be changed and reconfigured however you like, so create an immersive experience to add depth to your event.
For example, if you’ve got a space theme in mind, go all out by projecting a gorgeous 360-degree, panoramic image of the solar system above your guests’ heads. Or, if you’ve got a history-themed event in mind, transport your guests back in time.
Naturally, the larger the venue space, the more projectors are required to achieve the desired effect. If your budget restricts the amount you can use, it may be ideal to focus on the key areas of your venue – perhaps the entrance or stage.
Another important factor to consider is the surface, so think about where you can display the projection accurately.
Whether you’re in a historic building with complicated architecture or a function room with minimal design, you can always make the most out of your space. It can be strategically arranging furniture so your guests have easy access to the dancefloor or dedicating a single wall to visual marketing.
Perhaps your walls are cluttered with no clear or appropriate space to project images. Did you know that with 3D projection mapping, you can display innovation graphics and videos on the ceiling?
Often, the traditional use of banners and props can only be applicable for that one event or company. It may have been created especially for that occasion and now has no use.
On the other hand, projection mapping for events can be adapted time and time again by adjusting the content to reflect the event or message you’re trying to convey. There’s a huge scope for creativity, they’re portable and have plenty more more useful benefits over standard print.
Projection mapping equipment and its components are multifunctional and often utilised for non-projection purposes too, such as backdrops and green screen.
Tension frames can be a useful addition if you want a focal point for your projection, these modular pieces consist of a printed screen which is stretched across the size of the display frame. They can make for a great backdrop or green screen for other marketing functionality.
It may be cost-effective to purchase the latest projection mapping software and create in-house content if a member of your team is tech savvy. As mentioned before, you can even explore with something as easy as PowerPoint before investing.
However, things to consider would be the initial cost of equipment you don’t have such as projectors, hard drives and tension fabric systems.
On the contrary, outsourcing can open up a world of possibilities. Specialised projects such as mapping onto buildings and cars may require extra time and resources. This means the best approach may be to utilise a professional for this – they’ll be better equipped to produce sharper and quicker results.
Now, Ensure You Use Projection Mapping to Successfully Pull Off an Event
Your aim at any event is for your guests to have a memorable time. You want them to leave and think “When can I book for next time?” – achieving an unforgettable experience is a combination of the catering, entertainment and venue.
You can add something special to your event without it costing a lot of money. You don’t always need to think bigger is better. Try making more concentrated, unique experiences for your attendees. Make sure whatever you decide is going to be cohesive with your event and adds depth.
Projection mapping at your event shouldn’t just be because Disneyland does it – make sure it upgrades the entirety of your event. You don’t want projection mapping to be the only thing your event is remembered and valued for as it takes many other variables to pull off a successful event.
To see how we’ve helped the likes of Coldplay, Youtube and more deliver their events, check out the Dominion Event Case Studies below.