Exhibition & Staging
Cadbury’s, a multinational confectionery company.
Dominion were asked to produce a last minute display to go into a shopping centre, to generate brand awareness for Cadbury’s ‘free the joy’ campaign.
At short notice, we were able to produce some large fabric graphics which were used to fix to the framework of their set. By using our Polygen fabric, we were able to help them produce a large seamless display to form the background. Furthermore, and critically, we were able to produce graphics matching to Cadbury’s purple brand colour.
Brand impact to shoppers in shopping centre.
Wow factor of display to help generate interest – images of the display were used on Twitter to promote the campaign online.