FMCG

Community Shop

The Client
Community Shop is a social enterprise that empowers individuals and builds stronger communities by distributing surplus food. Members can shop for good food at low prices – easing pressure on family budgets – but also gain access to professional personal development programmes to kick-start positive change in their lives. Community Shop is an initiative from Company Shop – the UK’s largest redistributor of surplus food.

The Challenge
Community Shop wanted to brighten up the external wall of an old building to attract customers and create a sense of community. The wall had an uneven surface with many cracks and crevices and as such was unsuitable for a conventional poster.

The Solution
Dominion developed a concept, designed the wall and printed the graphics direct onto a thin, malleable aluminium sheet that was rollered onto the wall, filling and adhering to the uneven surface without tearing. The sheet was fixed with a pressure-activated adhesive but is able to be peeled off at any future stage without damage to the wall, should Community Shop decide to change the design. This is an ideal solution for branding brick, concrete, stucco and any other uneven external surface.

The Impact
Community Shop are delighted with a product that enhances the building, brand and concept.