Leading confidently through change

In the nearly three years since stepping into the role, I’m proud to have guided Dominion through one of its most transformative phases to date. We’ve increased our annual turnover by £1.5 million, grown our production capacity substantially, and invested heavily in technologies that enable us to deliver high-volume work at pace, without compromising on the superior quality outputs we’re so renowned for.

These investments include, for example, a second Zünd cutting system for precise and flexible finishing, two EFI Q5R industrial roll-to-roll printers delivering supersized, high-quality products at top speeds, and additional Monti Antonio heat presses and dye-sublimation machines for increased productivity, reliable results, and customisable construction. By integrating four Meevo auto-stitching lines, Dominion is also now home to the largest bank of its kind in the UK. 

And we’re not stopping there. Coming in January 2026, we’ve already lined up the launch of a brand-new management information system (MIS) that will further streamline operations, improve our internal communication, and make the customer experience even smoother. 

More than vanity upgrades to help Dominion look the part, these strategic decisions are rooted in one simple truth: our clients deserve capability they can rely on, delivered by a partner committed to removing stress, rather than adding to it. This guides everything we do at Dominion. Ultimately, we want to make print the easiest part of any project, and our investment path reflects this ethos implicitly.

The beating heart of the business

Even with our automation investments, our headcount has remained stable, reflecting the loyalty, consistency, and pride that run through this tenacious team. More than half of our staff have been with us for over a decade – that’s almost unheard of in our industry, and it speaks to the value we place on training, upskilling, and creating a workplace where people genuinely want to stay, instead of looking for greener grass elsewhere.

As a female-led, female-owned business, I’m also committed to championing women in print, and it’s a badge I wear with pride. The print and manufacturing industries have historically been very heavily male dominated, with limited representation in technical, operational, and leadership roles, and many women finding a lack of mentorship and structured pathways to progression – particularly when re-entering after a big life event such as maternity leave.

It’s important to me that Dominion stands as an example of what a more inclusive future looks like in print. Through our membership with Girls Who Print and our support for charities helping women return to work, we’re doing our part to make the industry more equitable – and more welcoming – for the next generation.

Pioneering a greener print approach

Given the nature of our industry, where large-format print can carry a significant environmental burden, it’s never been more important to lead responsibly. That’s why our commitment to sustainability runs deep. It’s embedded in how we make decisions, select materials, manage waste, and map the future of our growing facility.

We operate on partial solar power and print primarily on recycled fabrics using water-based inks – a shift that dramatically reduces our environmental footprint without sacrificing quality. Around 80% of our total waste is recycled too, and we’ve become one of the first large-format printers to fully recycle both PVC and non-PVC products, closing the loop where many cannot.

What’s more, our headquarters is now 95% paperless, and we’re putting the foundations in place for a Plant a Tree scheme that will bring us closer to carbon neutrality. These aren’t token gestures to tick a sustainability box, but long-term commitments that ensure Dominion’s progress is responsible, resilient, and ready to leave a more positive impact on our planet.

Becoming a louder and prouder version of ourselves

The chances are, if you’re reading this article, you’ve already caught a glimpse of our bold brand refresh. This is one of our most transformative changes to date. Swapping a simple and static corporate identity for something unmistakably Dominion, we’ve injected an infectious vibrancy into our new visual identity. Our colour palette is bold and expressive, our typography is punchy and confident, and our graphic language is quirky and creative – pioneering the fearless, big-in-print spirit that’s powered our business for more than four decades. Crucially, our tone of voice reflects this energy too, designed to inspire belief in everything we do. 

We know our clients expect the full spectrum of print support today, and while we’ve long delivered it, this end-to-end offering was never explicit in our outward presentation. But it’s true: we’re so much more than a print production powerhouse. And now, we’re saying it loudly. As a full-circle strategic partner, we’re here to handle every detail – from ideation and production to logistics and installation – with clarity, capability, and care at every step. So, not even a minute of sleep is lost to print project headaches again.

We’ve paired this new identity with a sharper website, richer case studies, and a growing library of expert resources too. Because the more clients understand the world of print – its opportunities, constraints, and limitless creative potential – the better their work becomes, and the easier our job is as a result.

Imparting our knowledge in immersive ways

Following our strategic brand refresh, we don’t want to let the fruits of our labour go to waste, nor do we want to simply pay lip service to our craft. We want to show you the real Dominion in new and exciting ways, and impart expert knowledge to help you maximise the potential of your print projects. That’s why we’re so thrilled with the resources we’re already bringing to you.

Following our strategic brand refresh, we don’t want to let the fruits of our labour go to waste, nor do we want to simply pay lip service to our craft. We want to show you the real Dominion in new and exciting ways, and impart expert knowledge to help you maximise the potential of your print projects. That’s why we’re so thrilled with the resources we’re already bringing to you.

First up, we launched Go big or go home: the agency playbook for mastering bold print projects. Packed with practical tips, honest lessons learned, and behind-the-scenes insight gleaned from decades of experience, this guide is designed to help agencies avoid common process pitfalls and impress clients with successful print delivery.

And, because we know true mastery comes with hands-on experience, we’re taking it a step further. On 11 February, we’re inviting our agency clients into the heart of Dominion HQ for The Agency Playbook LIVE – an immersive, all-access experience that brings our process (and playbook) to life. Attendees can expect hands-on workshops, frank Q&A sessions, and a rare chance to see the tools, techniques, and thinking that drive great print projects. It’s a short while away yet, but I’m excited to bring every detail to fruition.